Behind the scenes:
A group of dreamers who, together, bring together a ton of years of experience in the craft market. Two journalists who, by profession or stubbornness, were bitten by the "craft bug" and ventured poetically into the world of paints, brushes, fabrics and threads, and had their paths cross. Add to that specialists in graphic design, entrepreneurship and finance, and together they built a family that, today, already has a name and surname: Canal Craft.
Bete Monta
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A trained advertising professional and social scientist, she possesses a rare talent for both photography and writing. With nearly 30 years dedicated to print media, she has experienced a wide range of situations encompassing the daily life of a newsroom. Alongside her work in communication, she has also worked in marketing and as a publisher, masterfully focusing on the well-being of her readers and consumers while effectively serving her advertisers. At Canal Craft, she outlines, writes, scripts, edits, interviews, designs layouts, and mediates advertising deals with her team like no one else. Curious and believing that education is the driving force behind everything, she is currently a student of Pedagogy, but she also bakes a delicious orange cake and an even better brigadeiro (Brazilian chocolate fudge).
Faiga Silveira
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A graduate in Journalism and with postgraduate studies in Communication Theories and Techniques, specializing in Marketing, Art History, Media Training, Media Criticism, Psychology, Media and Consumption, her experience spans almost 20 years in magazine newsrooms. This is complemented by experience in digital and offline agency newsrooms, video and event production. She has also worked as a specialized Communication consultant. She is recognized for her ability to work in teams and her leadership skills. At Canal Craft, she outlines, writes, scripts, presents videos, and narrates podcasts. In her daily life, she is enthusiastic about online courses and new developments in Emotional Intelligence, practices mantras and meditations, and treats herself and others with energy therapies. She loves crafts because she believes that everything handmade carries the loving energy of the person who makes it.